Figma , illustrator and photoshop
Study Case

E-Commerce clothing

The goal is to create a brand identity

Category

Fashion

Work

Brand Design UI & UX Product Design Website Design

Software

Figma , illustrator and photoshop

Target Audience

Young fashion Enthusiasts

Elegante is a mock up clothing app and website design for fashion enthusiasts. The design really caters to the customer base its targeting. A fashion website with attention to aesthetics, functionality, and user experience.

Objectives:

To Develop a visually appealing website that aligns with Elegante colourful brand image and to create a seamless user experience to increase engagement and encourage product exploration.

Created a visually stunning Hero Section(also known as the Landing page) that captures the essence of Elegante's  brand and latest collections. Incorporated compelling visuals and messaging to pique visitors' interest and encourage them to explore more of the website. Implement clear calls-to-action (CTAs) to guide visitors towards desired actions, such as browsing products or signing up for newsletters. Landing page design was done using Figma software for layout and Adobe Illustrator for logo and vector graphics in the back along with Adobe Photoshop.
Overall Layout of the Website
Mobile App design aligned with the essence for website design

I was able to create a visually appealing and user-friendly website and app design that effectively communicates Elegante's values, which eventually should drives online sales, and contribute to their overall business success.

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